Design System & Branding
The "Tech-Forward meets Grounded" visual language developed for the Australian Tradie.
Color Palette
Our aesthetic relies on high-contrast dark modes to reduce screen glare on sunny construction sites (the "greasy finger" design approach), highlighted by our signature Electric Cyan, representing Pip's digital presence.
#00F2FE
Electric Cyan
#121212
Deep Slate (Bg)
#1E1E1E
Carbon (Panels)
#00E676
Success Green
Typography
Inter (Sans-Serif)
Used for all primary headings, paragraphs, and Steve-facing UI elements for maximum legibility.
JetBrains Mono (Monospace)
Used for data metrics, timeline dates, and technical readouts.
Voice & Tone
The "CHERRY STYLE" Protocol
Voice: Professional, efficient, grounded, and unmistakably Australian.
Do's: Use "Absolutely", "Cheers", "No worries", "Got it sorted".
Don'ts: Avoid corporate jargon like "Synergy", "As per my last email", or overly robotic AI apologies.